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New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to .Patek Philippe celebrates the 20th anniversary of its "Generations" campaign and of the Pat.
The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you merely look after . This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.”
Jasmina Steele, now Patek Philippe Communications Director, joined the company in January of 1996, and one of her first projects was to .25 Years of the Patek Philippe Magazine. The award-winning magazine reaches a publishing milestone. Tania Edwards. What do the Dalai Lama, Karl Lagerfeld, Mikhael Gorbachev and .
New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept. The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you merely look after it for the next generation."
This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.”
Jasmina Steele, now Patek Philippe Communications Director, joined the company in January of 1996, and one of her first projects was to find a new advertising agency. Patek had been working with the Bozell ad agency for more than a decade, but knew it was time to move on in a new direction.25 Years of the Patek Philippe Magazine. The award-winning magazine reaches a publishing milestone. Tania Edwards. What do the Dalai Lama, Karl Lagerfeld, Mikhael Gorbachev and Placido Domingo have in common? As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation."Patek Philippe celebrates the 20th anniversary of its "Generations" campaign and of the Patek Philippe Magazine 1996 was a pivotal year for Patek Philippe. It saw the inauguration of the manufacture complex in Plan-les-Ouates that united all ateliers under one roof, and the launch of .
Whereas the contemporary advertisements may be the most salient in our mind, during the mid to late 20th century, Patek Philippe had one of the strongest advertising campaigns ever created amongst Swiss watch brands.
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Patek Philippe watch advertising
In 1996, Patek Philippe launched an innovative advertising campaign called Generations, which remains as topical as ever today after subtle reinterpretations over the years. In the same spirit, the firm created a magazine reserved for owners of watches made by the manufacturer. Our current advertising campaign captures the essence: "You never actually own a Patek Philippe. You merely look after it for the next generation." The longevity of our timepieces will some day give your descendants the exclusive .
New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept. The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you merely look after it for the next generation." This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.”
Jasmina Steele, now Patek Philippe Communications Director, joined the company in January of 1996, and one of her first projects was to find a new advertising agency. Patek had been working with the Bozell ad agency for more than a decade, but knew it was time to move on in a new direction.
25 Years of the Patek Philippe Magazine. The award-winning magazine reaches a publishing milestone. Tania Edwards. What do the Dalai Lama, Karl Lagerfeld, Mikhael Gorbachev and Placido Domingo have in common? As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation."Patek Philippe celebrates the 20th anniversary of its "Generations" campaign and of the Patek Philippe Magazine 1996 was a pivotal year for Patek Philippe. It saw the inauguration of the manufacture complex in Plan-les-Ouates that united all ateliers under one roof, and the launch of .
Whereas the contemporary advertisements may be the most salient in our mind, during the mid to late 20th century, Patek Philippe had one of the strongest advertising campaigns ever created amongst Swiss watch brands.In 1996, Patek Philippe launched an innovative advertising campaign called Generations, which remains as topical as ever today after subtle reinterpretations over the years. In the same spirit, the firm created a magazine reserved for owners of watches made by the manufacturer.
Patek Philippe slogan
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